Big Companies incorporate social media and web 2.0 strategies
I’m right now reading a report about the impact of Web 2.0 on corporate security. It’s really interesting, will write details about it in my next blog post. As I was reading I came across information about companies such as BMW, Shell, General Motors, IBM, British Airways and French Newspaper Le Dauphiné Liberé are already using social media and podcasting strategies to reach out to the rapidly expanding community of consumers that expects companies to engage with them. And here is what they do.
BMW
BMW created www.bmwfilms.com which it uses to showcase its Hire film series – eight short films made by acclaimed Hollywood directors. It also has www.bmw-audiobooks.com where customers can download exclusively commissioned audio short stories for free.
Shell
Shell uses webcasts, downloadable video and forums on its website.
General Motors
General Motors vice chairman Bob Lutz communicates directly with customers by writing a blog. Here is the blog link (click here).
IBM
IBM has a website dedicated to its several wikis for the IBM community, where questions and comments can all be posted.
British Airways
British Airways added a Google Earth mashup to its website to provide customers with more information about their destination. Also, Google Earth users can add the BA layer which provides details of the airline’s flights to destinations around the globe.
Le Dauphiné Liberé
The newspaper organized a debate about the French elections in virtual world, Second Life.